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Mood swings apartment store

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привет Shopper! The MOOD SWINGS APARTMENT STORE Москва is to date item idem's largest commercial commission for retail! A year of work, greative direction, curation & trips to Mother Russia! A feminine palace illustrating different moods for different moments of the day! References spans from Alice in Wonderland to Damien Hirst, The World of Narnia to M.C. Escher, etcetera & tutti quanti... item idem powered up!!!
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Item Details
A collaboration with architectural studio from Sweden BOYS DON'T CRY & greative director ITEM IDEM, 2010. Commissioned by Mood Swings Apartment Store Moscow.
Stats:

Approximately 300 Square meters on 2 levels.

Date:
January 2010
Medias:
Lovely Artitude LS:N Global Sites Archi Squeezed Fresh

Mediums:
Creative direction Greative direction Retail design Curation Travel Interior Interior design Architecture Branding

Partners:
MUSUBI Missla Libsekal Mathieu Andrieu Lucien Perochon Fredrick Nilsby

Brands:
MOOD SWINGS BOYS DON'T CRY

Alice in Wonderland, The World of Narnia, Lewis Carroll, Damien Hirst, M.C. Escher.
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