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General mail art idea

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More conceptual tricks for you Shopper! Invited by THE Magazine to curate a Tokyo City Box, item idem collaborated with Tobias Wong, issuing his first Mail Art piece as a design product/package. Partnering with AA Bronson from GENERAL IDEA, the box was sent from Tokyo to London with the FedEx number of GENERAL IDEA, thereby referencing the earliest Mail Art pieces of the group & producing a new one.
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item idem's first Mail Art piece, a new collaboration with Tobias Wong, 2008.

Item Details
Imagined by Tobias Wong & item idem. With the support of AA Bronson, and the Estate of General Idea. Produced by THE Magazine.
Stats:

One FedEx box designed by item idem.

One FedEx number belonging to General Idea.

One idea + one item.

Date:
April 2008
Medias:
THE Magazine

Mediums:
Editorial Concept Mail Art Appropriation Conceptual art Travel Collaboration

Partners:
AA Bronson Tobias Wong

Brands:
FedEx

Mail Art, General idea, Conceptual Art.
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