Eye of the beyonder
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ITEM IDEM - EYE OF THE BEYONDER
Opening : 08.12.24 Exhibition : 08.12.25-09.02.28
“The Eye of the Beyonder was a legendary artifact. It was said that this relic would guide its owner to a map that led to a treasure located somewhere within the haunted Jandoon system. Tzizvvt claimed that he knew the location of this relic ; Solomahal then joined him in his quest to retrieve The Eye of the Beyonder and, more importantly, the treasure itself.”
Super Window Project & Gallery are delighted to announce their first collaboration with international art brand Item Idem (led by conceptualist Cyril Duval), for a solo exhibition entitled Eye of the Beyonder. Right after his Big Beacon lightened up Fredric Snitzer Gallery at Art Basel Miami Beach, Item Idem delivers a brand new christmas hit via a minimal and striking visual display : a sculpture, a neon light installation and special effects “to end 2008 in a desperate attempt to represent the notion of evil itself”. Eye of the Beyonder blends cinematographic and pop(ular) visual codes, Walt Disney’s trademark fairytales, Marvel’s superhero and supervillain manichean imagery, Star Wars forgotten legends, 80’s horror movies and the hypnotic sequencing music videos.
Following the Item Idem methodology of de-construction/re-construction, Eye of the Beyonder is a complex exhibition process, a mashup of intertwined references, crossbreeding experimentations, either unnatural or supernatural. The result is a perverse charade, a contemporary vanity all in black, white, pink and silver : dark, contrasted, sharp and dangerously shiny. A display of objects working as images, metaphors of themselves. Objects in a window, objects in a mirror and objects as mirrors themselves. Eye of the Beyonder is a looking glass.
Popism and contemporary icons, brand logos, marketing and advertising strategies, fashion hits, product design, luxury cravings, self-celebration, mass consumption, tribal and magical rituals, are Item Idem’s prima materia to create hypnotizing, irritating and disarming visual systems : installations, sculptures, photographies, performances. A true quest for aura and a journey towards beauty like a re-enchanting therapy.
“I am delighted to think about product value transmutation, and how to elevate materials conceptually to a point where art is really about the addition of ideas and shapes into something bigger, something that reaches splendour”, says Item Idem.
With Eye of the Beyonder and Eye of the Beyonder II, direct references to Walt Disney and to Marvel superpowers of the entertainment industry, use of kid and teenage culture work like an electric shock. But Item Idem keeps adding layers of childish and magnetic fascination to fabricate a dreadful mind game that questions the definition and place of the artist, his work and artworks. The exhibition composed of two interactive installations is a closed system : a pink neon light shines on a snow globe in wich to admire the fallen confetti and sparkles of yesterday’s party, like a crystal ball in wich to catch reflections of tomorrow’s memories, a globe of eye to look at and that looks back at us. In the distance a voice says : “Hello Danny. Come and play with us. Come and play with us, Danny... for ever, and ever, and ever.