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Flip the script

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Hey coffee table book monster! Do you think bigger is better? Well flip through FLIP THE SCRIPT, a massive collection of notorious movies posters reimagined by artists & commissioned by design collective SURFACE TO AIR. For the international advertisement campaign, item idem plays out, performs, & goes silly in Tokyo, yo!
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Parisian design collective Surface to Air gathered 50 artists from around the world for their latest book Flip the Script. Each artist was asked to give their spin on the posters of movies that have had an impact on their lives. The goal was to subject viewers to the differing mindsets of each artist. Among the artists featured in this limited edition oversized book are Faile, Jay-One, Phil Knott, Nagi Noda and Rostarr.

Source: HYPEBEAST

http://hypebeast.com/2007/08/flip-script-book-surface-air/

Item Details
Creative direction by Rajan Mehta from Surface to Air. Modeling & Tree climbing by Cyril Duval. Tokyo. 2006.
Stats:

One huge red book. One international advertisement campaign modeled by item idem. 2006.

Date:
October 2006
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